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BRANDING | PRINT

Haldi NYC

DATE:     2015

Haldi is an acclaimed restaurant in Curry Hill offering a notable variety of fresh and flavorful Indian fare focused on the region of Calcutta.

ROLE:     Art Direction | Design

Haldi Hero Image.png

Haldi, an Indian restaurant opened in 2015 in the heart of Manhattan, was imagined to be a cozy, warm inviting space. There are visual accents like a bold colorful mural of a taxi on a Kolkata street and subtly placed stenciled inspirational words around the room, as well as a part of a wall dedicated to the words “Turmeric Golden Spice”.

Haldi (or turmeric) is also a spice that is used when cooking most Indian dishes and is know for its golden yellow color, which was an inspiration for the logo, menu design and other collateral material for the restaurant.

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